Want to start a business of your own?: You can venture with Kolkata Ventures!
"People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page." - Steve Jobs
A lot of times people will not understand something until you show it to them, especially when it is something new. This is how the iPod was conceived! However, not everyone is a genius like Steve Jobs and many opts to go by the conventional method when launching something new. So, what needs to be done?
“If you cannot spell entrepreneur, what should you do? You have to be the one and hire someone who can!” said Avelo Roy, MD, Kolkata Ventures. On May 15, 2023, Roy was present at Brainware University to conduct a session on 'Prototype/Process Design and Development'.
While decoding the pointers to develop a new product, Roy said, "One needs to identify one's target market. The person needs to choose a market and identify the pain point,"
Those who want to start something of their own, a practical piece of advice for them - "Focus on innovation that is feasible and viable."
At present there are several opportunities where one can work. One needs to empathise with the requirements of the people, then, the customers are ready to buy the products of their need even at higher prices.