BBA inDigital Marketing
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BBA Digital Marketing : Course Details, Eligibility and Admission 2023

BBA Digital Marketing is a 3 years programme at Brainware University. The BBA in digital marketing applicants will find all admission relevant information on this page including BBA digital marketing course overview, syllabus outline, career options, and learning benefits.

Programme Overview

BBA Digital Marketing: Programme Overview

  • The BBA Digital Marketing programme is a 3-year undergraduate course offered by the school of management. The importance of digital marketing has recorded significant growth with a triggered growth in online marketing. It yields better and faster customer reach, creating brand awareness, and product marketing with a high ROI. A degree programme in digital marketing empowers the learner with the technical and strategic knowledge to leverage social media to impact a powerful brand presence and customer outreach. In the post-pandemic era, there has been a sharp rise in careers in digital marketing and students are increasingly looking for BBA digital marketing colleges.
  • Those looking for a Digital Marketing course in Kolkata can gather a global learning experience at Brainware. The students will learn the fundamentals of brand management in the digital era, digital media laws, digital entrepreneurship, content marketing, affiliate marketing, and a host of other digital marketing tools. They will receive extensive pre-placement training right from the first day coupled with soft skills, aptitude grooming, Communicative English and advanced placement support.
Programme Highlights

BBA Digital Marketing: Syllabus (Outline)

The BBA Digital Marketing syllabus will cover the following scopes of the syllabus :

  • Fundamentals of Management & Organisational Behaviour
  • Statistics for Business Decisions
  • Digital Media Laws
  • Enterprise Business Systems
  • Advertising and Brand Management in Digital Era
  • Digital Entrepreneurship
  • Google Ad words and PPC Advertising
  • Google Analytics and Webmaster Tools
  • Content Marketing
  • Affiliate Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Youtube and Video Marketing
  • Mobile & e-mail marketing
Programme Features

BBA Digital Marketing: Learning Features

The BBA Digital Marketing aspirants at Brainware University will experience the following learning benefits.

  • Merit scholarships and study grants
  • State-of-the-art infrastructure with modern labs for advanced research
  • Workshops and webinars with top industry HR professionals. DM experts
  • Intensive pre-placement training from day one
  • 360-placement training and assistance
  • Live business projects and hands-on training


What are the prerequisites for BBA DM?

Class 12 (Any Stream)

What are the Admission and Selection Criteria?

50% marks or equivalent grade in Class 12 Examination Selection Criteria: Based on University Admission Test

What would be the duration and structure of the program?

3 Years divided into 6 Semesters

What is the unique about BBADM curriculum?

Industry ready curriculum designed by industry professionals. Syllabus is designed to provide extra certification essential for digital marketing field

Does the learning have a practical orientation?

5 Months Mandatory Internship

What is my career opportunity available after BBADM?

SEO Specialist, Content Marketer, Social Media Specialist and many more emerging fields

Eligibility Criteria

BBA Digital Marketing graduates can explore from the below career opportunities

Programmes Duration Fees(INR) Eligibility Criteria
BBA in Digital Marketing 3 years 3,17,200 50% marks or equivalent grade in '10+2' examination
Career Options

BBA Digital Marketing: Career Options

BBA Digital Marketing graduates can explore from the below career opportunities:

  • Marketing executive
  • Brand manager
  • Product manager
  • Sales executive
  • Sales manager
  • Public relations manager
  • Digital marketing manager
  • Business development manager
  • Marketing communication manager
Admission Procedure

BBA Digital Marketing: Admission Procedure

Students looking for the best digital marketing course in Kolkata will be guided by our trained and competent academic counsellors available around the clock to guide students through their career choices and programme selection. For Live Counselling - Call Us : 7044447723

Brainware Placement Highlights

Brainware Placement Highlights

98% Placed in 2021

500+ Recruiters

36 LPA Highest CTC offered

116 Companies

244 Campus Drives

3.5+ Average Package





“The teaching method is something I find I am receptive to due to the positive attitude of the teachers, who were remarkably helpful and knowledgeable.”

Oorna Mandal BBA

“The time and experience provided to us is more than sufficient and cover all aspects of the domain.”

Ashutosh KumarBBA

Placed students


“The faculty members are cooperative and considerate. Today, I am established because Brainware University has been conducive in shaping my life.”

Shubham kumar BBA

“Studying at Brainware University was remarkably helpful for me. I was confident and knew exactly what to expect in the interview. I was familiar with the interview pattern and cracked it on my very first attempt.”

Jyotica KharhujonBBA


Vaskar Bhattacharya Regional Head-East, Ginnisystems Ltd

“The recruitment experience for our organisation at Brainware University was exceptional. We found the students to be competent and at par with the industry standards. The students definitely received great academic and industry exposure.”

Mr. Vaskar Bhattacharya Regional Head-East, Ginnisystems Ltd.

“After this very fruitful campus drive, our organisation is looking forward to maintaining a mutually productive association with the university in the future.”

Ms. Srimoyee Mukherjee Manager HR Nature Technologies Pvt. Ltd.
Srimoyee Mukherjee HR Nature Technologies Pvt.Ltd

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