Tijarat-The Marketing C-LAB, of the School of Management and Commerce in association with IIC, Brainware University was pleased to organize an online workshop titled 'MY STORY - Be Your Own Hero' on the subject 'Digital Marketing & Applicable Areas in Industry & Career' held on 24 November, 2021 from 4.00 - 5.00 PM for the benefit of all the students of Brainware University.
The workshop led by Mr. Debajyoti Banerjee focused on the genesis and development of Digital Marketing tracing it to the current times where it has become an invaluable part of every organization's business strategy. Mr. Banerjee used his vast experience and knowledge to enlighten the students about the ins and outs of the Digital Marketing trade and the virtuosity of the knowledge on display was a treat for the students. The workshop was not just about gaining abstract knowledge, and Mr. Banerjee led a discussion among the students about industry practices which gave them an idea about what it might mean to pursue a professional career in the field. Digital Marketing is an emerging field which has yet to saturate itself, and the palpable excitement of the students at the end of the workshop was both a testament to the skill of the speaker and the relevance of the topic for setting professional goals.
"Brainware University has always believed in bridging the gap between the classroom and the boardroom and this successful workshop is just one of many that we have been organizing and shall continue to organize to aid the professional advancement of our students," said Dr. Rajarshi Debnath, one of the organizers of the event.