Social media has become a crucial component of digital marketing, giving a platform for businesses to communicate with their consumers and advertise their products or services. As a BBA in digital marketing student, you must comprehend the importance of social media in today’s digital world. If you live in Kolkata, you may take a BBA digital marketing course that covers social media marketing in depth. On the other hand, creating social media profiles and uploading updates is insufficient for success. Businesses must build a complete social media strategy that matches their entire marketing goals to be effective. To succeed in social media, an organization needs a strong strategy. Here are the essential elements.

Step 1: Define Your Objectives

As a student of BBA in digital marketing, you must understand the importance of setting objectives for your social media strategy. What do you want to achieve through social media? Is it to increase brand awareness, drive website traffic, generate leads, or improve customer engagement? Your objectives should be specific, measurable, and aligned with your overall marketing goals.

SMART objectives are a framework for setting Specific, Measurable, Achievable, Relevant, and Time-bound goals. When applied to social media, SMART objectives can help you create a clear and actionable plan for achieving your marketing goals. Here’s how each aspect of the SMART framework applies to social media objectives:

  • Specific: Your objective should be clearly defined and focused. Instead of a vague goal like “increase social media engagement,” a specific objective might be “increase Instagram likes on posts by 25% within the next three months.”
  • Measurable: You should be able to quantify your objective and track progress toward it. For example, measuring the number of likes, comments, shares, followers, or website visits from social media.
  • Achievable: Your objective should be realistic and attainable with the resources and time available to you. For example, if you have a small social media following, aiming for a 1000% increase in followers in a week is likely not achievable.
  • Relevant: Your objective should align with your overall marketing goals and the needs of your target audience. For example, if your business is in the education industry, it might be more relevant to focus on platforms like 
  • Linkedin  for a professional audience, 
  • Quora for providing  helpful and informative answers to questions,.
  • Youtube to create videos showcasing institution’s programs, faculty, campus, and student life 
  • Facebook to reach wider audiences by sharing news, events, updates about the institution 
  • Time-bound: Your objective should have a specific deadline or timeframe for completion. For example, “increase Twitter engagement by 10% in the next month” is more time-bound than “increase Twitter engagement.”

By setting SMART objectives for social media, you can create a clear roadmap for success and better measure the impact of your social media efforts.


Step 2: Identify Your Target Audience

Once you have defined your objectives, you need to identify your target audience. As part of your digital marketing course in Kolkata, you’ll learn how to conduct market research and identify your ideal customers. Who are they? What are their interests, preferences, and behaviors? Understanding your target audience is crucial to creating content that resonates with them and building a strong social media presence.

Step 3: Choose the Right Platforms

There are numerous social media platforms available, but not all of them may be suitable for your business. Depending on your target audience and marketing objectives, you need to choose the right platforms to focus on. If you’re studying in Kolkata, you can learn about the most popular social media platforms used in the city as part of your digital marketing course in Kolkata. For example, if you’re targeting a younger audience, Instagram or TikTok may be more effective than LinkedIn.

Step 4: Develop a Content Strategy

Your social media content should be engaging, relevant, and aligned with your marketing objectives. To create a successful social media strategy, you need to develop a content plan that includes the types of content you will post, the frequency of posting, and the tone and style of your messaging. Your content should also reflect your brand’s values and personality.

Step 5: Create a Posting Schedule

Consistency is key to building a strong social media presence. To ensure that you’re posting regularly and effectively, create a posting schedule that outlines when and what you will post on each platform. You can use social media management tools like Hootsuite to schedule your posts in advance and save time.

Step 6: Monitor and Measure Your Results

Finally, to ensure that your social media strategy is effective, you need to monitor and measure your results. As part of your BBA digital marketing course, you’ll learn how to use social media analytics tools like Facebook Insights or Twitter Analytics to track your engagement metrics, such as likes, comments, shares, and click-through rates. Based on your results, you can make data-driven decisions to optimize your social media strategy and achieve better results.

As a student pursuing a digital marketing degree or studying  digital marketing course in Kolkata at Brainware University, understanding how to create a successful social media strategy is crucial for achieving marketing success. To attain your marketing goals, it is important to define your objectives, identify your target audience, select the appropriate platforms, develop a content strategy, establish a posting schedule, and track your results. Additionally, as social media is constantly evolving, it is important to remain adaptable and adjust your strategy accordingly. Brainware University is one of the best private universities in Kolkata, offering a wide range of courses including digital marketing, to equip students with the necessary skills to excel in the field.