Digital Marketing for Management Students

We reside in a digital world today. Most of the businesses have switch from concrete building to online, and even established businesses are trying to establish a robust online presence. In fact according to many leading business magazines such as Forbes, Business Insider etc, SEO ( Search engine optimization)  and SEM ( search engine marketing)  skills are some of the most prized skills a millennial can have. SEO and SEM are some of the key tools of digital marketing.

If you have majored in fields such as marketing, advertising, sales etc, then having knowledge of digital marketing is highly beneficial. As mentioned before every company these days from startups to large scale companies need to gain online presence. Most of the people today spend the majority of their time on the internet, and high quality social media marketing is needed to create consumer awareness about the product/service offered in various social media platforms like Facebook, Instagram, Tumblr etc.

India was reported to be on the cusp of ‘’digital revolution’’ according to Communications & Information Technology Ravi Shankar Prasad, in 2016. So it’s quite logical to assume that the demand for high quality digital marketing will only increase.

So without any further ado, we will discuss the top reasons why you should seriously consider a course in digital marketing if you are a BBA or MBA graduate

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