Digital Marketing

In the constantly evolving realm of commerce and communication, Digital Marketing has emerged as a formidable instrument for connecting with and captivating audiences. Whether you identify as a content strategist, content marketer, a BBA scholar, or an enthusiast keen on delving into the Digital Media Marketing domain, Brainware University presents an all-encompassing program designed to empower you with the prowess required to excel in this cutthroat landscape. In this article, we shall delve deep into the finesse of Digital Marketing and explore Brainware University’s digital or Web Marketing course, fees, admission procedure, eligibility and how we chart the path to a triumphant career in this ever-changing sphere.

The Art of Digital Marketing:

Digital Marketing is a powerful and ever-evolving approach to promoting products, services, or brands using digital channels. It encompasses a wide range of strategies, including search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click (PPC) advertising, and more. These strategies are tailored to reach specific audiences and engage them through personalised, relevant content, which leads to increased brand awareness, customer loyalty, and ultimately, business growth.

BBA Digital Marketing Programme at Brainware University:

At Brainware University, the School of Management offers a 3-year undergraduate BBA Digital Marketing programme that has witnessed significant growth in importance due to the rise of online marketing. The degree equips learners with technical and strategic knowledge to leverage social media for powerful brand presence and customer outreach. In the post-pandemic era, Digital Marketing careers have skyrocketed, and students are actively seeking BBA Digital Marketing colleges.

If you are searching for a Digital Media Marketing course in Kolkata and hope to become a content marketer, then you can benefit from the global learning experience at Brainware. The curriculum covers all essential aspects and additionally, students receive comprehensive pre-placement training from day one, including soft skills, aptitude grooming, Communicative English, and advanced placement support.

Eligibility Criteria for Admission in Digital Marketing Programme:

To be eligible for the BBA in Digital Marketing program, candidates must have successfully completed their Higher Secondary examination with a minimum of 50% marks or an equivalent grade. Whether aspiring to delve in SEO Digital Marketing, Web Marketing, media marketing, the BBA students here receive a solid foundation for a successful career in the digital realm.

Admission Procedure for BBA in Digital Marketing Programme:

Brainware University Admission team is operated by a team of highly competent academic counsellors, who are available round-the-clock for the students. The steps to enrol here are:

  •         Firstly, choose your Degree programme.
  •       Apply online or call our Admission Department at 70444 47723.
  •         Fill up the online admission form with the necessary details.
  •         If your course demands, appear for the Brainware Entrance Test (BET).
  •         Submit the soft copies of your documents for admission via email/WhatsApp to the designated contact person.
  •         Pay through NEFT, IMPS, or UPI, and share the details with the contact person.
  •         Fill up the “Anti-Ragging form,” with our admission cell’s guidance.
  •         Once your admission process has completed, you’ll be provided an Admission Letter by the university.

Fees Structure BBA Digital Marketing Programme :

At Brainware University, we intend to provide quality education at an accessible price. Hence, our 3-year BBA Digital Marketing Course cost 3,17,200 Rupees only. It should be noted, our Brainware University Merit Scholarships are also granted every year to students with excellent academic records, which will fully/ partially waive their tuition fees.

Curriculum for BBA Digital Marketing Students:

At Brainware University, a comprehensive syllabus for the BBA content marketers has been meticulously designed that covers a diverse range of topics that will provide students with a holistic understanding of Digital Marketing strategies and tools, like-

  •         Fundamentals of Management & Organisational Behaviour
  •         Statistics for Business Decisions
  •         Digital Media Laws
  •         Enterprise Business Systems
  •         Advertising and Brand Management in Digital Era
  •         Digital Entrepreneurship
  •         Google Ad words and PPC Advertising
  •         Google Analytics and Webmaster Tools
  •         Content Marketing
  •         Affiliate Marketing
  •         Search Engine Optimization
  •         Social Media Marketing
  •         YouTube and Video Marketing
  •         Mobile & e-mail marketing

Career Opportunities for BBA students in Digital Marketing Programme:

BBA Digital Marketing students have a wide array of career opportunities available to them in the dynamic and ever-expanding field of marketing. Some of the key job roles they can pursue include:

  •         Marketing Executive: Executives play a vital role in implementing marketing strategies, conducting market research, and coordinating promotional activities to enhance brand visibility and drive sales.
  •         Brand Manager: Brand managers are responsible for developing and managing the overall brand strategy, ensuring brand consistency, and driving brand awareness and loyalty among target audiences.
  •         Product Manager: Product managers oversee the development and marketing of products or services, from concept to launch, analysing market trends, and ensuring successful product positioning.
  •         Sales Executive: Sales executives are involved in building and maintaining relationships with clients, pitching products or services, and achieving sales targets.
  •         Sales Manager: Sales managers lead sales teams, set sales goals, devise sales strategies, and work towards achieving revenue targets for the organisation.
  •         Public Relations Manager: PR managers handle the organisation’s public image, manage media relations, and create strategies to maintain a positive reputation in the market.
  •         Digital Marketing Manager: Digital Marketing managers lead Digital Marketing teams, strategize digital campaigns, oversee social media, SEO, and PPC activities to enhance online visibility and drive customer engagement.
  •         Business Development Manager: Business development managers focus on identifying new business opportunities, building partnerships, and expanding the organisation’s reach in the market.
  •         Marketing Communication Manager: The job for Communication managers includes crafting and executing marketing communication strategies, including advertising, PR, and other promotional activities.
  •         Content Marketer: Content marketers are responsible for creating and managing content strategies to attract and engage audiences through blog posts, articles, videos, infographics, and other forms of content.
  •         Web Analytics Manager: Web analytics managers analyse website data using tools like Google Analytics to assess website performance, user behaviour, and marketing campaign effectiveness, helping to optimise marketing efforts.
  •         Online Reputation Manager: Online reputation managers monitor and manage a company’s online reputation, addressing negative reviews and comments while highlighting positive aspects to maintain a positive image.
  •         Search Engine Marketing (SEM) Specialist: SEM specialists manage paid search advertising campaigns, bidding on keywords, and optimising ad performance to drive targeted traffic to websites.

The Brainware University BBA programme for Web Marketing provides students with a strong base in marketing principles, along with a diverse skill set which makes them highly sought after by companies across various industries offering jobs to Digital Marketing students.

The Power of SEO Digital Marketing:

SEO (Search Engine Optimization) is a fundamental aspect of Digital Media Marketing which focuses on improving a website’s visibility in search engine results. The primary objective of SEO is to optimise various elements of a website to align with the search engine’s algorithms. By doing so, search engines recognize the website’s relevance and authority on specific topics, ranking it higher in search results.

Effective SEO Digital Marketing not only increases a website’s chances of appearing on the first page of search results but also businesses can recognise when the targeted audiences are actively searching for services. Through SEO Digital Marketing, businesses can build a strong online presence, establish credibility, and stay competitive in the digital landscape, ultimately leading to long-term success and growth.

The Future of Digital Marketing:

With each passing day, the exciting future of Digital Marketing is unfolding to us:

  •         Personalization and Customer Experience: As data analytics and AI technologies continue to advance, personalization will play a central role in Digital Marketing.
  •         Voice Search and AI Assistants: Owing to the rise of AI-powered virtual assistants like Siri, Alexa, and Google Assistant, optimising content for voice search will be crucial, as consumers increasingly turn to voice commands for their queries.
  •         Visual and Interactive Content: Visual and interactive content, such as videos, augmented reality (AR), and virtual reality (VR) experiences, will become more prevalent.
  •         Omnichannel Marketing: The future of Digital Media Marketing lies in creating a seamless and integrated omnichannel experience, delivering consistent messaging across multiple platforms like websites, social media, email, mobile apps, and more.
  •         Influencer Marketing Evolution: Influencers will play a vital role in shaping consumer perceptions and driving purchasing decisions.

Salary Expectations for Digital Marketing Job Aspirants:

Salary expectations for Digital Marketing job aspirants in India can vary depending on several factors, including the candidate’s level of experience, skills, location, industry, and the size of the company. On an average, entry- level salary can range from ₹2.5 lakh to ₹5 lakh per annum.


Throughout this blog, we explored the art of Digital Marketing, delving into its various aspects, strategies, and career opportunities. In this exciting journey from content marketing and SEO to social media marketing and influencer partnerships, Brainware University stands as a guiding light, empowering students to embrace creativity, data-driven insights, and a passion for connecting with audiences in the digital landscape. In 2022, our university placed 98% students with the highest 36 LPA and this year our goal is 100% placement. So, remember, the world of Digital Marketing awaits you and with Brainware University, the possibilities are boundless. For more information, visit our official website.