GiftYour.in – an e-commerce platform crafted by our brilliant BBA Digital Marketing students.
Management Institution’s Innovation Council 25-08-2025
The Department of Management, in collaboration with the Institution’s Innovation Council (IIC), Brainware University, organised the commercial launching session of GiftYour.in, an e-commerce venture developed by BBA Digital Marketing students, on 25 August to mark World Entrepreneurs’ Day. The event was graced by the Hon’ble Chancellor, Mr. Phalguni Mookhopadhayay, whose presence encouraged and motivated the budding entrepreneurs. The initiative provided students with an opportunity to transform their academic learning into a practical business venture while fostering entrepreneurial thinking, innovation, creativity, and the application of digital marketing concepts in a competitive market environment. It also aimed to build students’ confidence in addressing real-life business challenges and inspire them to explore entrepreneurship as a future career pathway.
The commercial launch of GiftYour.in successfully showcased the students’ innovation, entrepreneurial spirit, and ability to integrate digital marketing strategies with business execution. The venture received enthusiastic responses from faculty members, peers, and invited guests, reflecting the students’ efforts in developing and presenting their business concept. The initiative strengthened their practical understanding of business planning, product positioning, online customer engagement, and entrepreneurial execution while fostering a sense of ownership, responsibility, and confidence. Overall, the session successfully celebrated the spirit of World Entrepreneurs’ Day and reinforced Brainware University’s commitment to nurturing innovation and entrepreneurship by encouraging students to move beyond theoretical learning and develop impactful business solutions.
