Distinctiveness and Consumer Perception: How Entrepreneurs Should Choose Legally Strong Trademarks
Institution’s Innovation Council (IIC), Brainware University & Department of Law
25-11-2025
The Institution’s Innovation Council (IIC) of Brainware University, in collaboration with the
Department of Law, organized a seminar on “Distinctiveness and Consumer Perception:
How Entrepreneurs Should Choose Legally Strong Trademarks” on 25th November 2025.
The event aimed to educate students, innovators, and aspiring entrepreneurs on the
importance of selecting distinctive and legally robust trademarks for their ventures. The
session provided valuable insights into how trademarks influence consumer perception, brand
identity, and legal protection for businesses in competitive markets.
The session was led by distinguished speakers from academia and the legal profession who
discussed real-world case studies on intellectual property rights (IPR) and trademark disputes.
They emphasized the role of legal awareness in entrepreneurship and innovation, encouraging
students to integrate intellectual property considerations from the inception of their business
ideas.
The seminar witnessed active participation from students and faculty members across
disciplines. The interactive discussions and Q&A sessions helped participants gain practical
knowledge on how to safeguard their innovations and build legally sustainable business
identities.
