MARKETING MIX IN COMPETITIVE MARKET ENVIRONMENT
by Prof Asok Banerjee , from IIM, Kolkata
The seminar started with the speaker sharing his personal experiences as a Marketing professional across the globe. Then he spoke about the concept of Marketing Mix and the value of 4 P's namely, Product, Place, Price and Promotion.
He picked up each of the "P" elements and explained it in details along with case studies from the industry and how the "P" is relevant in the context of different organization.
This Interface with a renowned international academician who has more than 40 years of experience in both the industry and academics certainly helps the student fraternity of Brainware to understand the practical aspect of Marketing and how such marketing concept like Marketing Mix is being applied in the actual sense in different organizations and how the organizations alter and modify Marketing Mix strategy to optimize the business for generating more Revenue and subsequently Profit.