Kolkata is going digital\u2026 but are we truly ready to buy medicines online?<\/p>\n\n\n\n
Ordering food online is normal.<\/p>\n\n\n\n
Booking cabs is effortless.<\/p>\n\n\n\n
Paying bills is just a click away.<\/p>\n\n\n\n
But when it comes to medicines, people still pause.<\/p>\n\n\n\n
They think twice.<\/p>\n\n\n\n
They ask, \u2018Is it safe?\u2019 \u2018Is it genuine?\u2019 \u2018Can I trust it?\u2019<\/p>\n\n\n\n
And that\u2019s exactly where a powerful research from Brainware University steps in.<\/p>\n\n\n\n
Hospital Management faculty members Saptaparni Roy Chowdhury, Dr. Jayeeta Majumder and Dr. Sourav Gangopadhyay conducted an insightful study that uncovers the real factors driving e-pharmacy adoption in urban India, from trust and convenience to awareness and customer perception.<\/p>\n\n\n\n
Because digital healthcare isn\u2019t just about technology\u2026<\/p>\n\n\n\n
It\u2019s about people, mindset, and confidence.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kolkata is going digital\u2026 but are we truly ready to buy medicines online? Ordering food online is normal. Booking cabs is effortless. Paying bills is just a click away. But when it comes to medicines, people still pause. They think twice. They ask, \u2018Is it safe?\u2019 \u2018Is it genuine?\u2019 \u2018Can I trust it?\u2019 And that\u2019s…<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-83","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-achievements"],"_links":{"self":[{"href":"https:\/\/www.brainwareuniversity.ac.in\/community-connect\/wp-json\/wp\/v2\/posts\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brainwareuniversity.ac.in\/community-connect\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brainwareuniversity.ac.in\/community-connect\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brainwareuniversity.ac.in\/community-connect\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brainwareuniversity.ac.in\/community-connect\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":1,"href":"https:\/\/www.brainwareuniversity.ac.in\/community-connect\/wp-json\/wp\/v2\/posts\/83\/revisions"}],"predecessor-version":[{"id":85,"href":"https:\/\/www.brainwareuniversity.ac.in\/community-connect\/wp-json\/wp\/v2\/posts\/83\/revisions\/85"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brainwareuniversity.ac.in\/community-connect\/wp-json\/wp\/v2\/media\/84"}],"wp:attachment":[{"href":"https:\/\/www.brainwareuniversity.ac.in\/community-connect\/wp-json\/wp\/v2\/media?parent=83"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brainwareuniversity.ac.in\/community-connect\/wp-json\/wp\/v2\/categories?post=83"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brainwareuniversity.ac.in\/community-connect\/wp-json\/wp\/v2\/tags?post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}