Kolkata is going digital… but are we truly ready to buy medicines online?
Ordering food online is normal.
Booking cabs is effortless.
Paying bills is just a click away.
But when it comes to medicines, people still pause.
They think twice.
They ask, ‘Is it safe?’ ‘Is it genuine?’ ‘Can I trust it?’
And that’s exactly where a powerful research from Brainware University steps in.
Hospital Management faculty members Saptaparni Roy Chowdhury, Dr. Jayeeta Majumder and Dr. Sourav Gangopadhyay conducted an insightful study that uncovers the real factors driving e-pharmacy adoption in urban India, from trust and convenience to awareness and customer perception.
Because digital healthcare isn’t just about technology…
It’s about people, mindset, and confidence.