1.
Krishna HAV. Consumer Acceptance of AI-Powered Personalized Recommendations in E-Commerce: The Mediating Role of Trust and Perceived Value. BAMJ [Internet]. 2026 Sep. 30 [cited 2026 Sep. 30];7(3):1543-57. Available from: https://www.brainwareuniversity.ac.in/brainwave-papers/index.php/bamj/article/view/70