Chakraborty, Sayantani. 2026. “Perceived Organizational Purpose and Brand Loyalty: Explicating the Intervening Roles of Consumer- Company Identification and Sustainability Orientation”. Brainwave: A Multidisciplinary Journal 7 (2): 1376-92. https://www.brainwareuniversity.ac.in/brainwave-papers/index.php/bamj/article/view/60.