CHAKRABORTY, Sayantani. Perceived Organizational Purpose and Brand Loyalty: Explicating the intervening roles of Consumer- Company Identification and Sustainability orientation. Brainwave: A Multidisciplinary Journal, Kolkata, India, v. 7, n. 2, p. 1376–1392, 2026. Disponível em: https://www.brainwareuniversity.ac.in/brainwave-papers/index.php/bamj/article/view/60. Acesso em: 30 jun. 2026.