{"id":1772,"date":"2019-06-26T18:15:52","date_gmt":"2019-06-26T12:45:52","guid":{"rendered":"http:\/\/www.brainwareuniversity.ac.in\/blog\/?p=1772"},"modified":"2019-07-01T12:19:11","modified_gmt":"2019-07-01T06:49:11","slug":"how-artificial-intelligence-can-help-in-the-e-commerce-business","status":"publish","type":"post","link":"https:\/\/www.brainwareuniversity.ac.in\/blog\/how-artificial-intelligence-can-help-in-the-e-commerce-business\/","title":{"rendered":"How Artificial Intelligence Can Help In The E-Commerce Business?"},"content":{"rendered":"<p>Unless you\u2019re completely out of track, you must be well aware of artificial intelligence (AI). But, the question is how to implement AI in eCommerce? In this article, you will get to know how retail businesses are using AI wisely in the world of online shopping.<\/p>\n<p>AI is trying to embed itself into all aspects of our lives. From the number of self-checkout cash registers to advanced security check in the airport; artificial intelligence is present everywhere.<\/p>\n<p>It\u2019s widely anticipated that AI is set to go into turbo drive in the next couple of years with giants such as Google and Microsoft already investing heavily into new AI initiatives. Google\u2019s recent&nbsp;\u00a3400m purchase&nbsp;of start-up&nbsp;Deep Mind, the artificial intelligence company that specialises in algorithms and machine learning for positive impact, is just one of many expected acquisitions as the potential of such technology becomes a reality.<\/p>\n<p>Other business tycoons like Facebook, IBM and Yahoo have already focused on developing artificial intelligence as a new source of business.<\/p>\n<p>If you search for AI online, you will stumble across hundreds of articles that predict a marketplace dominated by the use of artificial intelligence. In fact, a&nbsp;recent study&nbsp;by Business Insider suggests that as much as 85% of customer interactions will be managed without a human by as soon as 2020.<\/p>\n<p>Many e-commerce businesses are already using forms of AI to better understand their customers, generate new leads and provide an enhanced customer experience.<\/p>\n<p>These are the ways they make it all happen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1781\" src=\"https:\/\/www.brainwareuniversity.ac.in\/blog\/wp-content\/uploads\/2019\/06\/B2C-E-Commerce-Market-500x364.png\" alt=\"btech in mechanical\" width=\"500\" height=\"364\" srcset=\"https:\/\/www.brainwareuniversity.ac.in\/blog\/wp-content\/uploads\/2019\/06\/B2C-E-Commerce-Market-500x364.png 500w, https:\/\/www.brainwareuniversity.ac.in\/blog\/wp-content\/uploads\/2019\/06\/B2C-E-Commerce-Market-500x364-300x218.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brainwareuniversity.ac.in\/blog\/how-artificial-intelligence-can-help-in-the-e-commerce-business\/#Create_customer-centric_search\" >Create customer-centric search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brainwareuniversity.ac.in\/blog\/how-artificial-intelligence-can-help-in-the-e-commerce-business\/#Retarget_potential_customers\" >Retarget potential customers<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Create_customer-centric_search\"><\/span><strong><b>Create customer-centric search<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amir Konigsberg is the current CEO of&nbsp;Twiggle, a business that enables e-commerce search engines to think the way humans do. Watch any recent interviews with Amir and he will tell you that consumers often abandon e-commerce experiences because the product results displayed are often irrelevant. To tackle this problem, Twiggle utilises natural language processing to narrow, contextualise and ultimately improve search results for online shoppers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Retarget_potential_customers\"><\/span><strong><b>Retarget potential customers<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to Conversica, at least&nbsp;33% of marketing leads are not followed up by the sales team. This means that pre-qualified potential buyers interested in your product or service, fall through the inevitable cracks. Furthermore, many businesses are overloaded with unmanageable customer data that they do little or nothing with. This is an incredible goldmine of intelligence that could be used to enhance the sales cycle.<\/p>\n<p>But how can AI be used to enhance a customer\u2019s shopping experience? Well, some businesses are now using facial recognition to capture customer dwell times in the physical store.&nbsp;<\/p>\n<p>This means that if a customer spends a notable amount of time next to a specific product e.g. an iPod, then this information will be stored for use upon their next visit. As AI develops, we anticipate special offers on customer\u2019s computer screens based on their in-store dwell time.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unless you\u2019re completely out of track, you must be well<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[7,438,389,384,520,266,445,351,440],"tags":[],"class_list":["post-1772","post","type-post","status-publish","format-standard","hentry","category-announcements","category-artificial-intelligence","category-communications-engineering","category-information-technology","category-learning-development-2","category-management","category-mass-communication-and-media-science","category-network-programming","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Artificial Intelligence Can Help In The E-Commerce Business?<\/title>\n<meta name=\"description\" content=\"Get more information about How Artificial Intelligence Can Help In The E-Commerce Business?\" \/>\n<meta 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