We reside in a digital world today. Most of the businesses have switch from concrete building to online, and even established businesses are trying to establish a robust online presence. In fact according to many leading business magazines such as Forbes, Business Insider etc, SEO ( Search engine optimization) and SEM ( search engine marketing) skills are some of the most prized skills a millennial can have. SEO and SEM are some of the key tools of digital marketing.
If you have majored in fields such as marketing, advertising, sales etc, then having knowledge of digital marketing is highly beneficial. As mentioned before every company these days from startups to large scale companies need to gain online presence. Most of the people today spend the majority of their time on the internet, and high quality social media marketing is needed to create consumer awareness about the product/service offered in various social media platforms like Facebook, Instagram, Tumblr etc.
India was reported to be on the cusp of ‘’digital revolution’’ according to Communications & Information Technology Ravi Shankar Prasad, in 2016. So it’s quite logical to assume that the demand for high quality digital marketing will only increase.
So without any further ado, we will discuss the top reasons why you should seriously consider a course in digital marketing if you are a BBA or MBA graduate
High Demand : As mentioned before, the demand for digital marketing specialists/strategists are on an all time high today, as many businesses are online entities nowadays and other businesses are all eager to create a vivid online presence . As a digital marketer, you can be in charge of search engine optimization – and create a pivotal role, attracting traffic to the website. The more traffic a website gains, the more visible it becomes as its Google search engine rankings go up. You can also be in charge of content creation and curation ( content marketing), social media marketing, digital media sales specialist etc.
Useful for MBA : MBA students are often advised to enrol in a course in digital marketing today,as digital marketing incorporates many strategies which are useful to marketers. You get to learn invaluable PR Campaigning strategies, marketing through creative usage of content, how to attract viewers through social media marketing, etc. Whether you intend to work in traditional marketing, brand management, advertising etc, knowledge of digital marketing will always come handy.
Opportunity to Freelance/Become an entrepreneur : As we have mentioned numerous times before, the demand for digital marketing is here to stay in this era of digitalization. If you have a good knowledge of all aspects of digital marketing, and have mastered some particular aspect like SEO and SEM, content strategy you can work as a consultant for numerous companies who are looking to build a healthy online presence.
Valuable Transferable Skill : Having digital marketing as a skill in your resume will make you eligible for nearly every sort of job that heavily involves marketing, like brand management, advertising etc. As we have countlessly mentioned before even non e businesses – ‘’real’’ businesses, also need to create a compelling presence online. Businesses are waking up to the fact that the internet is a massive source of potential consumers which has to be tapped.
Its Affordable : Unlike other professional courses which can cost lakh, digital marketing courses are surprisingly affordable, you can even get certified without burning a hole in your pocket! You can for example get an Ad words Certification, in the digital marketing field this is regarded as an invaluable certification as Google recognizes the certificate holder as an expert in digital advertising.
Possibility of Handsome Pay package : According to Randstad India, starting salary of Digital Marketing Specialist can be 4-4.5 lakh in India. ( Of course the salary will vary according to each city).
